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“You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It's not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative leap of stuffing yourself into your listener's shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.”
Words That Work: It's Not What You Say, It's What People Hear
Frank Luntz
“If God gives you a seed, He expects you to plant it;if He plants it for you, He expects you to water it; if He waters it for you, He expects you to prune it; if He prunes and keeps it for you, He expects you to harvest it; if He harvest it for you, He expects you to store it; if He stores it for you,He expects you to keep it safe from getting rotten and if He keeps it from getting rotten for you, He expects you to account for the seed.Yes!Life is all about purposefully fulfilling a purpose. We are expected to be doing something at each moment in our life or we live without purposefully living.”