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Thinking, Fast and Slow
Daniel Kahneman
Top 10 Best Quotes
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
“Nothing in life is as important as you think it is, while you are thinking about it”
“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
“If you care about being thought credible and intelligent, do not use complex language where simpler language will do.”
“Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
“The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.”
“Odd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”
“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
“We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.”
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Book Keywords:
memory, experience, self, reflection, prediction, focusing-illusion, science, psychology, future, social-behavior