Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
Chris Murray
Top 10 Best Quotes
“We’re all somebody’s prospect; we’re all somebody’s customer.”
“Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.”
“Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.”
“Explain the value and justify the cost - People don’t mind paying; they just don’t like to overpay.”
“We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER”
“We all need salespeople who deliver value that wasn’t there before they arrived.”
“The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?”
“Solving the problem means helping the customer to understand why you’re the best person for the job”
“Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.”
“Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.”
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