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The Shallows: What the Internet is Doing to Our Brains

Nicholas Carr

Top 10 Best Quotes

“We become, neurologically, what we think."(33)”

“In the quiet spaces opened up by the prolonged, undistracted reading of a book, people made their own associations, drew their own inferences and analogies, fostered their own ideas. They thought deeply as they read deeply.”

“We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated.”

“What we’re experiencing is, in a metaphorical sense, a reversal of the early trajectory of civilization: we are evolving from being cultivators of personal knowledge to being hunters and gatherers in the electronic data forest.  ”

“The Web provides a convenient and compelling supplement to personal memory, but when we start using the Web as a substitute for personal memory, bypassing the inner processes of consolidation, we risk emptying our minds of their riches.”

“The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention—and it’s in Google’s economic interest to make sure we click as often as possible.”

“To remain vital, culture must be renewed in the minds of the members of every generation. Outsource memory, and culture withers.”

“The Web has a very different effect. It places more pressure on our working memory, not only diverting resources from our higher reasoning faculties but obstructing the consolidation of long-term memories and the development of schemas.”

“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.”

“Experiments show that just as the brain can build new or stronger circuits through physical or mental practice, those circuits can weaken or dissolve with neglect.”

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Book Keywords:

brain, internet, culture, memory, thinking, mind

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