Different: Escaping the Competitive Herd
Youngme Moon
Top 10 Best Quotes
“But to be a parent is to live in the past-present-future all at once. It is to hug your children and be intensely aware of how much smaller they felt last year ... even as you wonder how much bigger they will feel the next. It is to be a time-shifter, to marvel at the budding of their intellect, their verbal dexterity, their sense of humor ... at the same time rewinding and fast-forwarding ... to when they were younger, to when they'll be older. It is to experience longing for the here and now, which I know sounds flaky - sort of like complaining about being homesick when you're already home - but can happen, trust me, when you live in multiple time zones all at once.”
“When I hear people say that time moves faster as you get older, I think they have it wrong. It’s not that time moves any faster; it’s that time collapses altogether.”
“The age of abundance is over, I remember thinking, not because things are no longer abundant, but because abundance has lost its status as our reigning aspiration.”
“When we are surrounded by conformity, by homogeneity, we all look for ways to create a little chafe.”
“where a connoisseur sees the differences, a novice sees the similarities. Where a connoisseur can discern subtle shades of distinction based on nuanced asymmetries, a novice lacks the necessary filters to canvas, to organize, to sift an assortment in a meaningful way. Where a connoisseur can navigate a category with effortless intuition, a novice will struggle to find beginning, middle, or end.”
“this is what reverse brands do: They eliminate, but they also elevate. They strip things down, even as they sweeten things up. The result is a fusion of the basic with the sublime, a fusion that may seem strange, unfamiliar, or even disconcerting at first encounter—but is nothing if not distinctive.”
“there are two kinds of difference. There is a kind of difference that says nothing, and there is a kind of difference that speaks volumes.”
“the idea is to increase the likelihood of satisfying consumers by offering them a portfolio of products to choose from, each of which consists of a core set of benefits combined with segment-specific augmentations:”
“start to adopt a consumption posture directed toward the category as a whole,”
“jaded is the new stoned.”
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Book Keywords:
parenting
