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The Innovation Book: How to Manage Ideas and Execution for Outstanding Results
Max McKeown
Top 10 Best Quotes
“The true parents of creativity are curiosity and necessity.”
“The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.”
“Culture is the sum of the values, beliefs and assumptions of human groups.”
“Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.”
“Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.”
“Before innovation - or practical creativity - there is insight. You must see the world differently.”
“As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.”
“Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...”
“Our human history is the history of ideas. Our human future is the future of ideas. Human desire. Human imagination. Human ingenuity. Creating and copying. Tool-makers and dream-chasers.”
“If traditional doesn't work, then traditions won't do.”
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