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The Cheese Monkeys
Chip Kidd
Top 10 Best Quotes
“Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.”
“Commercial Art tries to make you buy things. Graphic Design gives you ideas.”
“Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.”
“Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.”
“Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.”
“Never fall in love with an idea. They’re whores: if the one you’re with isn’t doing the job there’s always, always, always another.”
“After age twenty-five, you're not a victim anymore — you're a volunteer.”
“Nothing worth knowing can ever be taught in a classroom.”
“Just who are the cheese monkeys? And what do they want?”
“Never let your mouth write a check that your ass can't cash.”
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Book Keywords:
success, classes, commercial, design, art, graphics, graphic-design, lies, life, twenties, learning, university, cheese-monkeys