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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu
Top 10 Best Quotes
“As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine.”
“It is no coincidence that ours is a time afflicted by a widespread sense of attentional crisis, at least in the West - one captured by the phrase ''homo distractus,'' a species of ever shorter attention span known for compulsively checking his devices.”
“We've already seen the attention merchant's basic modus operandi: draw attention with apparently free stuff and then resell it. but a consequence of that model is a total dependence on gaining and holding attention. This means that under competition, the race will naturally run to the bottom; attention will almost invariably gravitate to the more garish, lurid, outrageous alternative, whatever stimulus may more likely engage what cognitive scientists call our ''automatic'' attention as opposed to our ''controlled'' attention, the kind we direct with intent. The race to a bottomless bottom, appealing to what one might call the audience's baser instincts, poses a fundamental, continual dilemma for the attention merchant-just how far will he go to get his harvest? If the history of attention capture teaches us anything, it is that the limits are often theoretical, and when real, rarely self-imposed.”
“It is a common enough mid-career urge: having taken care of life's immediate needs, some of us yearn to chase villains, right wrongs, fight on the side of the angels.”
“When an online service is free, you're not the customer. You're the product.”
“The Church was the one institution whose mission depended on galvanizing attention; and through its daily and weekly offices, as well as its sometimes central role in education, that is exactly what it managed to do. At the dawn of the attention industries, then, religion was still, in a very real sense, the incumbent operation, the only large-scale human endeavor designed to capture attention and use it.”
“When we speak of living environments and their effects on us, then, we are often speaking too broadly—of the city, the countryside, and so on. Our most immediate environment is actually formed by what holds our attention from moment to moment, whether having received or taken it. As William James once put it, “My experience is what I agree to attend to.”
“For how we spend the brutally limited resource of our attention will determine those lives to a degree most of us may prefer not to think about. As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine. The”
“For all our secular rationalism and technological advances, potential for surrender to the charms of magical thinking remains embedded in the human psyche, awaiting only the advertiser to awaken it.”
“Every time you find your attention captured by a poster, your awareness, and perhaps something more, has, if only for a moment, been appropriated without your consent.”
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Book Keywords:
human-psyche, rationalism, risk, awareness, life-experience, attention, devices, church, advertising, life-needs, urge, career