Clarity Wins: Get Heard. Get Referred.
Steve Woodruff
Top 10 Best Quotes
“Stories connect us at a human level that factual statements and logical arguments can't possibly match.”
“Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.”
“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.”
“Your network is the new professional safety net.”
“What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they're buying - in concrete terms.”
“Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.”
“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”
“You need to have a differentiating message. If you are new, different, and proposing to solve a real pain or fulfill a cherished hope, you have a chance to be heard.”
“You don't fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.”
“Whatever size the business, getting attention in a crowded marketplace demands, above all, a clear and focused message: a signal that rises above the noise.”
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