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Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

Rachel Pedersen

Top 10 Best Quotes

“You never need to give up the life that you love to become who you are called to be and what you are capable of.”

“You have to know what you want your life to look like before you can decide what you want your business to look like.”

“We see people who’ve been given a path, and that path defines them and becomes their chain, both for the good and for the bad. On both sides of that chain, rarely do you see people break their old situations, beliefs, or circumstances. But then there are those who magnificently and openly break those chains and choose to make their life happen.”

“The truth is, if you wait for life to make it easy, it’s never going to happen”

“The motivational sage: This mentor will rarely tell you what to do. Instead, they’re going to ask you questions that help you bring out the truth you already know. I love when you get a good mentor of this type, but they are so, so, so rare.”

“The drill instructor: This mentor is straight-up going to give you the harsh, barking truth. This approach isn’t always right for everyone, though it works really well for certain personality types. The drill instructor is very powerful and can help you get out of a slump.”

“The cheerleader: This is the one who makes you feel like you can do anything. As long as they’re in your corner, you’ve got highs, you’ve got energy, you’ve got someone rooting for you. They’re audibly fighting the voices in your head that are saying you can’t do it.”

“Remember: not everything that feels like an emergency actually is one. My friend Adrienne Dorison shared something with me that changed my life. She said, “We’re not creating oxygen, people!”

“Perhaps the intention behind that vision sounds like: My business supports my family so my partner doesn’t have to work a second job. I am able to spend time with my kids because I generate revenue from home. I take care of my body and mind by making money in my business.”

“Maybe you’ve tried climbing the corporate ladder, but you’re stuck or perhaps just feeling uninspired. Why not build your own ladder? That’s the choice I made.”

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