The Strategy Book
Max McKeown
Top 10 Best Quotes
“Strategy is not really a solo sport – even if you’re the CEO.”
“Following the rules of your industry will only get you so far.”
“Strategy and culture should have breakfast together.”
“Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
“With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”
“Strategy is about shaping the future.”
“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”
“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
“The real heart of strategy is the strategist.”
“Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
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