Ideaflow: The Only Business Metric That Matters
Jeremy Utley
Top 10 Best Quotes
“Yet, as that perceptive seventh-grader put it at the very beginning of this book, creativity is “doing more than the first thing that comes to your mind.”
“When the answers run dry, ask a better question.”
“We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress. —RICHARD FEYNMAN”
“Warm-ups also shift the group out of the conventional, convergent mindset they rely on at work. When we’re doing our jobs, we’re primed to notice mistakes, minimize risk, organize chaos, and stay on point. Generating ideas together requires a different mode of operation.”
“To arrive at a single successful product, 2,000 ideas become 100 working prototypes. Those 100 prototypes become 5 commercial products. Of the final 5, 1 will succeed. To truly grasp the implications of 2,000:100:5:1, however, forget the fact that we’re talking about toys, or even products in general. What we’ve found working with innovators of every kind is that the scale of this approach applies universally.”
“This means allowing yourself, just for this window of time, to think “irresponsibly.” When you adopt a divergent mindset, there are no longer mistakes. Only, in the words of the great creativity expert and landscape painter Bob Ross, “happy little accidents.”
“This is a crucial discipline when creating with others. Every problem needs an owner. That owner needs to agree on a plan with the other stakeholders”
“The secret to doing good research,” Tversky once said, “is always to be a little underemployed. You waste years by not being able to waste hours.”
“The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked. —DAVID OGILVY”
“Test before you invest, not once but at every stage. Testing is forecasting. It’s how you see your success before you achieve it.”
Except where otherwise noted, all rights reserved to the author(s) of this book (mentioned above). The content of this page serves solely as promotional material for the aforementioned book. If you enjoyed these quotes, you can support the author(s) by acquiring the full book from Amazon.
Book Keywords:
