The Nineties
Chuck Klosterman
Top 10 Best Quotes
“No stories were viral. No celebrity was trending. The world was still big. The country was still vast. You could just be a little person, with your own little life and your own little thoughts. You didn’t have to have an opinion, and nobody cared if you did or did not. You could be alone on purpose, even in a crowd.”
“The texture is what mattered. The feeling of the era, and what that feeling supposedly signified, isolates the nineties from both its distant past and its immediate future. It was a period of ambivalence, defined by an overwhelming assumption that life, and particularly American life, was underwhelming. That was the thinking at the time. It is not the thinking now. Now the 1990s seem like a period when the world was starting to go crazy, but not so crazy that it was unmanageable or irreparable. It was the end of the twentieth century, but also the end to an age when we controlled technology more than technology controlled us. People played by the old rules, despite a growing recognition that those rules were flawed. It was a good time that happened long ago, although not nearly as long ago as it seems.”
“The flights were hijacked, the planes crashed into buildings, 2,977 people died, and the nineties collapsed with the skyscrapers.”
“Once consumers experienced free music, they came to view music as something that was supposed to be free.”
“Every time period that’s ever transpired has seemed unprecedented to the people who happened to live through it; no one has ever believed the Chinese aphorism ‘May you live in interesting times’ did not apply to the life they were coincidentally living.”
“The video for ‘Smells Like Teen Spirit’ was not more consequential than the reunification of Germany. But Nevermind is the inflection point where one style of Western culture ends and another begins, mostly for reasons only vaguely related to music.”
“The flavor was nothing like beer. It was closer to cheap champagne mixed with Sprite, and—unlike beer—it was the opposite of an acquired taste. Every new Zima went down slightly worse than the previous Zima. There was, however, something perversely enticing about a drink that seemed to come from a post-apocalyptic wasteland in which color did not exist.”
“Part of the Gen X irony fixation was the result of so much accepted obviousness: When you made a TV show about the seventies, you could just call it That ’70s Show. Was that title clever, or was that title lazy? It was impossible to know.”
“In the nineties, doing nothing on purpose was a valid option, and a specific brand of cool became more important than almost anything else. The key to that coolness was disinterest in conventional success. The nineties were not an age for the aspirant.”
“For reasons both explicable and debatable, Xers complained less pedantically than the demographic they followed and less vehemently than the demographic that came next.”
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Book Keywords:
coolness, generation-x, nineties
