The Filter Bubble: What the Internet is Hiding From You
Eli Pariser
Top 10 Best Quotes
“Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of which you might not trust your friends with.”
“Your computer monitor is a kind a one-way mirror, reflecting your own interests while algorithmic observers watch what you click.”
“A world constructed from the familiar is the world in which there's nothing to learn.”
“Google is great at helping us find what we know we want, but not at finding what we don't know we want.”
“1973 Fair Information Practices: - You should know who has your personal data, what data they have, and how it is used. - You should be able to prevent information collected about you for one purpose from being used for others. - You should be able to correct inaccurate information about you. - Your data should be secure. ..while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends.”
“The algorithms that orchestrate our ads are starting to orchestrate our lives.”
“The Google self and the Facebook self, in other words, are pretty different people. There's a big difference between "you are what you click" and "you are what you share.”
“The most serious political problem posed by filter bubbles is that they make it increasingly difficult to have a public argument.”
“Personalization filters serve a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar in leaving us oblivious to the dangers lurking in the dark territory of the unknown.”
“Our brains tread a tightrope between learning too much from the past and incorporating too much new information from the present. The ability to walk this line – to adjust to the demands of different environments and modalities – is one of human cognition's most astonishing traits. Artificial intelligence has yet to come anywhere close.”
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Book Keywords:
data-mining, internet-privacy, internet-security, bias, privacy, materialism, merchandising, learning, sociology, covetousness, internet, thinking, dissonance, filtering, critical-thinking, assimilation, psychology, curiosity, society, closemindedness, technology, internet-culture, online-security, culture