Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
Top 10 Best Quotes
“While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.”
“stop looking to the competition. Value-innovate and let the competition worry about you.”
“Focus on innovating at value, not positioning against competitors”
“innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.”
“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.”
“To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.”
“To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify how it can be achieved with limited resources. For a new strategy to become a movement, people must not only recognize what needs to be done, but they must also act on that insight in a sustained and meaningful way. How”
“The planning process doesn’t produce strategy”
“Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.”
“Experiences that don’t involve touching, seeing, or feeling actual results, such as being presented with an abstract sheet of numbers, are shown to be non-impactful and easily forgotten.”
Except where otherwise noted, all rights reserved to the author(s) of this book (mentioned above). The content of this page serves solely as promotional material for the aforementioned book. If you enjoyed these quotes, you can support the author(s) by acquiring the full book from Amazon.
Book Keywords:
plan, strategy, leadership, planning, competition, plans, tipping-point, innovation, leader
