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How to Do Nothing: Resisting the Attention Economy

Jenny Odell

Top 10 Best Quotes

“Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.”

“What if we spent less time shouting into the void and being washed over with shouting in return-and more time talking in rooms to those for whom our words are intended? If we have only so much attention to give, and only so much time on this earth, we might want to think about reinfusing our attention and our communication with the intention that both deserve.”

“It’s a bit like falling in love -- that terrifying realization that your fate is linked to someone else’s, that you are no longer your own. But isn’t that closer to the truth anyway? Our fates are linked, to each other, to the places where we are, and everyone and everything that lives in them. How much more real my responsibility feels when I think about it this way! This is much more than just an abstract understanding that our survival is threatened by global warming, or even a cerebral appreciation for other living beings and systems. Instead this is an urgent, personal recognition that my emotional and physical survival are bound up with theses ‘strangers’, not just now, but for life.”

“Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.”

“We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.”

“I will participate, but not as asked,”

“My experience is what I agree to attend to. Only those items which I notice shape my mind—without selective interest, experience is an utter chaos.”

“Simple awareness is the seed of responsibility.”

“Given how poorly art survives in a system that only values the bottom line, the stakes are cultural as well. What the tastes of neoliberal techno manifest-destiny and the culture of Trump have in common is impatience with anything nuanced, poetic, or less-than-obvious.”

“But beyond self-care and the ability to (really) listen, the practice of doing nothing has something broader to offer us: an antidote to the rhetoric of growth. In the context of health and ecology, things that grow unchecked are often considered parasitic or cancerous. Yet we inhabit a culture that privileges novelty and growth over the cyclical and the regenerative. Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and are as productive in the same way.”

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Book Keywords:

care, attention, responsibility, duty, awareness

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