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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Jay Heinrichs

Top 10 Best Quotes

“A person’s life persuades better than his word,” said one of Aristotle’s contemporaries.”

“When you want to change someone’s mood, tell a story.”

“THE UNANNOUNCED EMOTION: Don’t advertise a mood. Invoke it”

“Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument.”

“Don’t push back. Keep asking questions. Insist on drilling down to definitions (“Define Star Trek”), details, and sources. And see if you can outlast your bullying opponent. If you can—if he walks away exasperated—then, despite all I’ve written about previously…you win.”

“John F. Kennedy deployed a chiasmus during his inaugural address—“Ask not what your country can do for you, ask what you can do for your country”—and thousands joined the Peace Corps.”

“It’s a form of amplification, an essential rhetorical tactic that turns up the volume as you speak. In a presentation, you can amplify by layering your points: “Not only do we have this, but we also”

“CONCESSION: Concede your opponent’s point in order to win what you want.”

“A bully wants you to cower or blush or run away in embarrassment. If you want to reverse the power, try pretending deep affection with just a little bit of pity.”

“ Useful Figure The litotes (“didn’t appreciate”) understates a point ironically. It has fallen out of favor in our hyperbolic times, but makes for a more sophisticated kind of speech.”

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Book Keywords:

walk-away, opponent, reverse, embarrass, blush, power, bully, push-back, insist, win, affection, pity

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