Hunch: Turn Your Everyday Insights Into The Next Big Thing
Bernadette Jiwa
Top 10 Best Quotes
“Distraction is the enemy of insight.”
“Our narrow frames of reference mean that we sometimes forget to value the genius of the waitress who hones awareness in every moment, the brilliance of the teacher who holds the attention of a room full of five-year-olds or the wisdom of the crisis counselor who finds exactly the right words to help someone in trouble.”
“World-class innovators are moving from industry- or demographic-based”
“We do good work when we give ourselves the opportunity to do it.”
“We are in danger of becoming a generation of plugged-in, look-it-uppers who are more ready to take things at face value and less willing to inquire or explore. More satisfied with proof and less open to discovery. More inclined to consume rather than create. More fearful of uncertainty than open to possibility.”
“This ability to question, to be imaginative and curious in the face of uncertainty and to act on the information we have, the things we sense but may not yet know to be true, is what enables us to pioneer, recognize opportunities and make a difference.”
“The word itself comes from the Latin cura—to care, to be careful and diligent. There are three types of curiosity. Diversive curiosity is our hunger for novelty; this is what makes us click on cat videos and keeps us scrolling through Facebook feeds. Empathetic curiosity is the drive to understand another person by trying to see the world as he does. Epistemic curiosity is our deeper, more directed quest for understanding that prompts us to explore, ask questions and make connections.”
“The truth is you don’t have to be part of a team that’s developing a self-driving car or coordinating a mission to Mars to change the world. It’s possible to change tiny corners of it with simple, thoughtful ideas.”
“Technology is hijacking our minds. As a result, we’re noticing less and missing more. We’re not just missing opportunities; we’re throwing away the chance to think and reflect—to be the kind of person who sees ways to make things better. Distraction is the enemy of insight.”
“Someone else was there with the ideas first, but the people we celebrate and want to emulate had an inkling about how to breathe new life into those products by making them meaningful to those who would use them. It’s possible to become that kind of person intentionally. In my work as a business adviser, I help entrepreneurs and business leaders to deconstruct what makes ideas fly. Together we seek a deeper understanding about the context in which those ideas will be embraced by and become meaningful to their clients, customers or users. This is how I enable my clients to discover the untapped potential of their innovations, ideas or stories. When it comes to making ideas take off, often the hope is that marketing will help people to understand why they need the product or service and thus make them want it. The truth is, the best marketing in the world can’t save an idea that hasn’t been developed with an understanding of who it’s for and why it will matter to those people.”
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