The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib
Top 10 Best Quotes
“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
“Your job as an entrepreneur is to be an innovator and a builder of systems.”
“You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time.”
“If you look at wealth distribution statistics from the last century you’ll notice that the top 4% own about 64% of wealth and the top 20% own about 80% of the wealth. This is despite this being the “information age.” You’d imagine that a hundred years ago only the wealthy had good access to information, hence it’s understandable why they held 80% of the wealth. Yet this wealth distribution statistic still holds up today, an age where information has been democratized and where even the poorest people have pretty much the same access to information as the wealthiest people. This proves that lack of information isn’t the issue holding back the bottom 80% of business owners—it’s human behavior and mindset. That certainly hasn’t changed in the last 100 years.”
“The Answers Have Changed Albert Einstein was once giving an exam paper to his graduating class. It turned out that it was the exact same exam paper he had given them the previous year. His teaching assistant, alarmed at what he saw and thinking it to be the result of the professor’s absentmindedness, alerted Einstein. “Excuse me, sir,” said the shy assistant, not quite sure how to tell the great man about his blunder. “Yes?” said Einstein. “Um, eh, it’s about the test you just handed out.” Einstein waited patiently. “I’m not sure if you realize it, but this is the same test you gave out last year. In fact, it’s identical.” Einstein paused to think for a moment, then said, “Yes, it is the same test but the answers have changed.” Just as the answers in physics change as new discoveries are made, so too do the answers in business and in marketing.”
“Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success.”
“A customer won on price will be lost on price.”
“word of mouth. However, before customer retention, we need to think about customer acquisition (AKA marketing). The most successful entrepreneurs always start with marketing.”
“to develop a unique selling proposition. Something that positions you differently, so that prospects are forced to make an apples-to-oranges comparison when comparing you with your competitor. If they can do an apples-to-apples comparison of you and your competitors, then it comes down to price, and you’re toast.”
“the two basic functions of every business are marketing and innovation.”
Except where otherwise noted, all rights reserved to the author(s) of this book (mentioned above). The content of this page serves solely as promotional material for the aforementioned book. If you enjoyed these quotes, you can support the author(s) by acquiring the full book from Amazon.
Book Keywords:
