Market Research Like a Pro
Pooja Agnihotri
Top 10 Best Quotes
“Good decision-making is based on access to the correct information at the right time.”
“Your market research project is of no use if you are not going to use the results of it in your decision-making process.”
“Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.”
“Your current marketing plan, strategy, and research objective are also going to play an important role in defining your sample size.”
“You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.”
“You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle.”
“You can turn any business into a successful one, but only if you can figure out what customers really need, what current brands are offering to fill that need, and how big the gap between customer needs and the existing product is.”
“You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.”
“Without solid insights gained through market research, any kind of marketing you do is like throwing your pamphlets at Times Square and hoping somebody will pick them up, read them, become interested, and get the product. That happens… just not so often.”
“Whenever we collect data from the original source ourselves, the data gained in the process is known as the primary data.”
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