Corporate Invisible Selling Behavioural Economics & More
Dharmendra Rai
Top 10 Best Quotes
“If a product is perceived as unique but not perceived as useful why would anyone think of buying it ?”
“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place ! Brace yourself ! Here is the shortest scientific statement on branding you ‘ll ever hear ! It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings Here it goes ! A successful brand is one that is perceived to be USEFUL & UNIQUE”
“Raza : “ The bow and arrow was once the pinnacle of weapons technology. It allowed the great Genghis Khan to rule from the Pacific to the Ukraine. Today-- whoever has the latest Stark weapons rules these lands. Soon it will be my turn “ End of scene Today picture Fortune 500 CEOs whispering to their top men “ Today – whoever has the latest sales weapons rules the world . Soon it will be our turn – thanks to Invisible Selling - Behavioural Economics & More . Get that Rai bloke to train all our guys”
“When we were cavemen scarcity of food meant we would die fast . Hence scarcity rings alarm bells of anxiety”
“So much can be learnt by observing motivations of our ancestors”
“If I were to tell you – I am the only trainer in the world that wears only purple clothes & accessories – I may certainly be perceived as unique but you would think -how would that uniqueness create utility for you ?”
“Harry Potter Vs Lord Voldemort Invisible Selling is like magic . It can be used as if you are Harry Potter or as Lord Voldemort . I request you to use it like Harry & not like Voldemort . Also the understanding of it will protect you from people who use these powerful strategies to hijack your rational brain & sell useless products to you or influence you in a harmful way Hence deploy ethically & protect smartly”
“Why do people write complicated books when simple books would help more people & sell more ?”
“When you ask people at a party about what they do – keep your ears strained for how many of them project themselves as unique . Most of them might say I work for ABC company that ‘s into software or XYZ company that is into retail without implying what is perceptually unique about their companies”
“We are more motivated by avoiding losses than getting equivalent gains . A concept called Loss Aversion”
Except where otherwise noted, all rights reserved to the author(s) of this book (mentioned above). The content of this page serves solely as promotional material for the aforementioned book. If you enjoyed these quotes, you can support the author(s) by acquiring the full book from Amazon.
Book Keywords:
persuasion, invisible-selling, marketing, sales, fortune-500, dharmendra-rai, selling, branding, behavioural-economics, startups, influence, strategy
