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The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

Maxim Behar

Top 10 Best Quotes

“We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”

“The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.”

“The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.”

“PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!”

“One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.”

“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”

“In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.”

“In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.”

“Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.”

“Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.”

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