Inside Steve's Brain
Leander Kahney
Top 10 Best Quotes
“Someone started taking notes, Steve said, 'You don't need to takes notes. If it's important, you'll remember it'.”
“When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. . . . Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
“Focus means saying "no." Jobs focuses Apple's limited resources on a small number of projects it can execute well.”
“the wider world’s reaction has often been disdainful. In 1984, the first Mac’s graphical user interface was widely derided as “a toy.” Bill Gates was mystified that people wanted colored computers. Critics initially called on Apple to open up the iPod. Without a strong belief in his vision, a passion for what he was doing, it would be much harder for Jobs to resist the critics.”
“team of good storytellers can fix a bad story, but a poor team cannot.”
“it’s in those early stages when you’re still very open to exploration, that you find opportunities.”
“everything he learned about products he learned from Heathkits as a kid. Heathkits were popular kits for building electronics like ham radios, amplifiers, and oscillators. The kits taught Jobs that products were manifestations of human ingenuity, not magical objects dropped from the sky.”
“everyone who works on the movies is considered an artist. Everyone works together to tell stories,”
“being excited about being wrong because that means you’ve discovered something new.”
“a technique known to psychologists studying problem solving as “generate and test.” To solve a problem, all the possible solutions are generated and then tested to see if they offer a solution. It’s a form of trial and error, but not as random; it’s guided and purposeful.”
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Book Keywords:
budget, projects, focus, management
