HBR's 10 Must Reads on Strategy
W. Chan Kim
Top 10 Best Quotes
“we have observed a consistent pattern of strategic thinking behind the creation of new markets and industries, what we call blue ocean strategy.”
“blue oceans were seldom the result of technological innovation per se;”
“adopting a blue ocean creator’s business model is easier to imagine than to do. Because blue ocean creators immediately attract customers in large volumes, they are able to generate scale economies very rapidly, putting would-be imitators at an immediate and continuing cost disadvantage.”
“Today, one hardly talks about strategy without using the language of competition.”
“There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.”
“The traditional units of strategic analysis—company and industry—have little explanatory power when it comes to analyzing how and why blue oceans are created. (..) The most appropriate unit of analysis for explaining the creation of blue oceans is the strategic move—the set of managerial actions and decisions involved in making a major market creating business offering.”
“The creation of blue oceans, in other words, is a product of strategy and as such is very much a product of managerial action.”
“Strategy is heavily influenced by its roots in military strategy. The very language of strategy is deeply imbued with military references— chief executive “officers” in “headquarters,” “troops” on the “front lines.” Described this way, strategy is all about red ocean competition. It is about confronting an opponent and driving him off a battlefield of limited territory.”
“Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.”
“Never use the competition as a benchmark”
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Book Keywords:
sustainability, strategy, competition, imitation, innovation, analysis
